Why we love Valérie Grandury so much, the creator of the Odacité brand
That's a fact. Since I started this section for Happy Officine, I have understood that respecting my skin means caring for it with top quality products that rely on the richness of nature. I also understood that adopting these products was above all adopting a brand, a vision and the passion of a person who put all his soul into making us more beautiful and getting us out of certain received ideas about beauty. . With this in mind, I wanted to meet these personalities who have created extraordinary brands. The first person that came to mind was Valérie Grandury, creator of the Odacité brand.
That's a fact. Since I started this section for Happy Officine, I have understood that respecting my skin means caring for it with top quality products that rely on the richness of nature. I also understood that adopting these products was above all adopting a brand, a vision and the passion of a person who put all his soul into making us more beautiful and getting us out of certain received ideas about beauty. . With this in mind, I wanted to meet these personalities who have created extraordinary brands. The first person that came to mind was Valérie Grandury, creator of the Odacité brand. If you don't know her yet, her background and her passion will make you LOVE her products. This woman has a trajectory that commands respect: suffering a few years ago from a devastating cancer which forced her to impose a multitude of very aggressive treatments on her body, she decided to completely change her life: raw vegan diet, practice of meditation and, very importantly, change of beauty routine (she hunts down harmful ingredients and is shocked by what she discovers while spreading on expensive cream in the morning). She began to manufacture her own cosmetics that appealed to her friends and friends of her friends… until she launched her brand in 2009. This brand combines the naturalness of the ingredients with the texture and the smell of the products. Her targeted serums concentrated in cold-pressed virgin oils are stunning, because they target everyone's problems! And this magician of superfoods for the skin has imagined other products with equally impressive results!
Today, I had the chance to talk with the designer and I took the opportunity to ask her for her beauty tips!
Happy Officine : Odacité has (among other things ! ) 18 concentrated serums. Do you have a few tips for using them?
Valérie Grandury : Concentrated Serums are a concentration of targeted active ingredients that meet the specific needs of different skin types. They are added to a beauty routine to amplify the results and give the skin you dream of every day! These serums are very easy to use. Here are the different ways to use them:
As a booster, simply mix them with the day or night cream to amplify its results. In serum, it has a treating action, to do this, apply it directly to damp skin before your cream. As a cocktail, mix two drops of multiple serums for a skin regimen tailored to your needs. Finally, it can act locally by applying it to pimples or pigment spots.
In order to fully benefit from their aromatherapeutic power on the body and mind, take a deep breath before applying them.
Happy Officine : The 552 shampoo is a success at Happy Officine. How did you get the idea for this product?
Valérie Grandury : It was one evening when I was taking a bath to relax after a long day that I realized with amazement the number of plastic bottles of shampoo that colonized the edge of my bathtub.
Googling to find out how many end up in landfills in the United States, I was shocked at the result: 552 million every year! That's over 1.5 million a day!
For Europe, there are billions every year….
From there was born the idea of creating 552M, a solid shampoo whose composition has nothing to envy to top-of-the-range salon shampoos… minus the plastic!
Happy Officine : What makes it so different from other solid shampoos and why we love it so much?
Valérie Grandury : First of all, its formula and its shape. For Odacité, hair care is a natural extension of skin care. So we used our skin expertise to formulate 552M, using ingredients normally reserved for skincare – it's called SKIN-IFICATION of the hair.
A 100% natural formula with a rich and creamy lather, which uses coconut, cupuaçu butter, argan and hemp, in order to nourish, detoxify and restore hair and scalp. The result is a scalp that feels good and silky, hydrated hair.
“I was shocked one evening by the number of plastic bottles that colonized my bathroom. From there was born the idea of creating 552M, a solid shampoo whose composition has nothing to envy to top-of-the-range salon shampoos… minus the plastic!”
Happy Officine : Those with long hair tend to be resistant to solid shampoos. What are the tips you can give them to guarantee beautiful hair ?
Valérie Grandury : For a smooth mane, I recommend applying a detangling-type leave-in conditioner that tames the hair.
For hydrated hair, the 552M has a very moisturizing formula thanks to coconut and argan oils. There's also cupuaçu butter that seals in moisture. On this point in particular, they could be very surprised at the difference felt between a traditional shampoo and the 552M. If necessary, apply a nourishing treatment just on the ends.
Happy Officine : For hair resistant to the sun ?
Valérie Grandury : I recommend applying a drop of All Embracing Serum to the hair to soften and nourish dry ends after a long day at the beach, in the pool and prolonged sun exposure.
Happy Officine : We love your matcha and spirulina cleanser ! Do you have a recipe for putting these superfoods on our plates or in our glasses ? (Or another superfood – acai, goji … )
Valérie Grandury : The easiest way is to treat yourself to a cup of matcha every day. I make it in the form of a latte, with oat milk, it's absolutely delicious. I also make a recipe that surprises my friends, spirulina and Himalayan salt popcorn.
Happy Officine : What product would you dream of imagining ?
Valérie Grandury : We have been working for five years on an SPF treatment that has the quality of application and hydration of a moisturizer and that is completely clean for the user and for the planet. We'll get there !
Happy Officine : In the morning, what are your first beauty gestures ?
Valérie Grandury : I use a cotton ball soaked in Aura Bleue water to rid my skin of the toxins evacuated during the night, then the Aloe + Immortelle Moisturizing Mist, it's the mist that wakes up my skin every morning.
Happy Officine : Apart from yours of course, which products are essential in your bathroom ?
Valérie Grandury : I can't live without Bronzer, a little SunKiss on the skin and you immediately look good. Adding a touch of color to the lips, I'm a fan of the Lip Tint - Baume à Lèvres Tinté by Kjaer Weis . A little Brow Gel from Ilia to open up the eyes. I also really like mineral powders when you need to unify the complexion while remaining very natural.
“My strongest happy time is in the morning: going for a walk with my dogs and watching the sun rise. A ritual that reconnects me to the essentials of life!”
Happy Officine : What are the three pieces of music that always make you happy? And, more generally, what makes you particularly happy at the moment (sport, books, etc.)?
Valérie Grandury : My strongest happy time is in the morning, going for a walk with my dogs and watching the sun rise. It's a ritual that reconnects me to the essentials of life. The chirping of birds and the rooster crowing in the distance, the beauty of nature waking up, gratitude for this new day that the sun has just blessed with its first rays...
For the music, it evolves according to my needs, it can go from Ave Maria by Maria Callas to Bob Marley, passing by the Pink Floyds, a little good vibrations by the Beach Boys or the sublime voices of Adèle or Whitney Houston, everything is magical and has its “right timing”
Happy Officine : What are your three favorite spots in California ?
Valerie Grandury :
– Topanga, where I live and where Odacité was born. It's an enchanted canyon between LA and Malibu, feet in the Pacific Ocean, head in the mountains… it's simply magical.
– Esalen, a retreat center that offers the best workshops – in a magical place on the sublime shores of Big Sur – for a journey of inner discovery.
– Venice Beach: Rent a bicycle and ride the beach bike path, take in the ocean spray and discover the varied and eccentric crowds of the Boardwalk. Then cycle to Abbot Kinney for some truly delicious vegan food and shopping.
Happy Officine : And your three essential addresses in Paris?
Valérie Grandury : For shopping and discovering the best brands, Le Bon Marché is a must and its restaurant is very nice.
Treat yourself to a sorbet with amazing flavors at Bertillon, then go for a stroll on the Ile de la Cité and on the banks of the Seine.
Discover new books at the Écume des Pages bookstore, then go read your book on the neighboring Deux Magots terrace while sipping – depending on the mood and the time of day – a jasmine tea or a glass of wine.