Guides

Choosing your serum

Want to boost the performance of your beauty routine? Try a serum: you'll see how much difference it can make.

It's firstly for its very fine aqueous texture, which promotes its penetration into the upper layers of the epidermis. But it's also for its high concentration of active ingredients, much higher than that of our other cosmetics (and which justifies its packaging in a small bottle: a little goes a long way!) Thanks to these characteristics, the serum is the ideal ally to target all our little beauty concerns. Dull complexion, imperfections, wrinkles, redness, tightness: it has the answer to everything (or almost!) in record time, as long as you know how to choose it.

Texture, active ingredients, properties: find the one that will make your heart (and your skin!) beat faster.

#1 I choose my serum according to its texture.

Most serums have a light, watery texture that absorbs quickly into the skin. But there are also other versions that may be more suitable for you.

The only thing to remember is that not all textures are applied the same way or at the same time in your routine. Aqueous serums (water, gel, emulsion) are generally used on clean skin, between toner and moisturizer. Heavier serums, on the other hand, can be mixed directly into your day or night cream. This is the case for oily serums.

I want a liquid serum

This serum is formulated with a water base, giving it remarkable penetrating power and a non-greasy, hydrating feel. Boosted with ascorbyl glucoside (a vitamin C derivative), it evens out the complexion's radiance every day.

Ideal for: dull complexions and skin prone to the first signs of aging.

The +: its universal formula which will suit most beauty concerns.

I want a cream serum

Derived from green tech, this serum stands out for its complex and innovative formula boosted by 12 revolutionary patented active ingredients. A true elixir of youth with a "botox-like" effect suitable for all skin types.

Ideal for: skin marked by age.

The +: its powerful formula concentrated in a cocooning texture that envelops the skin in lightweight comfort.

I want an oily serum

Formulated with macadamia, sesame, hazelnut, and baobab plant oils, this concentrated serum-in-oil helps restore skin comfort and elasticity. Just a few drops are enough, either pure or mixed with your favorite cream.

Ideal for: dry skin.

The +: its delicate hazelnut scent, completely natural.

I want a solid serum

Here's a solid, zero-waste serum! Simply glide it over your face to extract its benefits. Rich in mango butter and prickly pear oil, it fights wrinkles with a silky feel.

Ideal for: skin prone to dryness and dehydration.

The +: its 2-in-1 formula which intensely nourishes the skin while boosting it with a selection of antioxidant active ingredients.

#1 I choose my serum based on its active ingredients.

Certain cosmetic ingredients are particularly renowned for their clinical effectiveness on skin beauty.

This is the case with vitamin C (brightening), retinol (anti-aging) and hyaluronic acid (hydrating).

No need for other active ingredients in the composition: they are the stars! And the good news is, it's in serums that we find the most interesting concentrations.

One caveat, however: keep in mind that these molecules and/or their dosages are powerful. Some serums must therefore be used with caution. A serum enriched with retinol, for example, is only applied in the evening and requires wearing an SPF the next morning.

I want a vitamin C serum

A vitamin-rich cocktail that boosts glow, reduces the appearance of dark spots, and prevents signs of aging. Its hyaluronic acid-enriched formula is designed to minimize the risk of skin discomfort or irritation.

Ideal for: Blemished skin looking for radiance.

The +: its natural neroli scent.

I want a retinol serum

This intensive lagoon-colored treatment harnesses the benefits of a new generation of gentler, highly bioavailable retinoids. It plumps facial contours while revitalizing the complexion.

Ideal for: Mature skin, including those with imperfections.

The +: its complementary mix of superfoods for increased revitalization.

I want a hyaluronic acid serum

Each bottle of this serum contains 200 mg of low-molecular-weight hyaluronic acid. Capable of retaining up to 1,000 times its weight in water, it helps maintain plump skin and smooth the appearance of fine lines.

Ideal for: dehydrated skin, young or older.

The +: its completely natural rose fragrance (it contains organic Damascus rose water).

I want a salicylic acid serum

A product of biotechnological excellence, this innovative serum is based on a synergy of encapsulated active ingredients. Gentler for the skin, it reduces the appearance of skin imperfections in just one month (*).

Ideal for: combination to oily skin prone to imperfections.

The +: its clinical approach to cosmetics which gives pride of place to sensoriality with a pleasant floral fragrance.

#3 I choose my serum according to my beauty concerns.

Serum is the ideal product to focus on a specific beauty problem.

Wrinkles, blackheads, redness, brown spots, discomfort: every beauty craving has its own "clean" serum. It's even possible to alternate serums over the months or seasons to adapt to your skin's changing moods.

Even though these are high-dose treatments, remember that in skincare, as in everything else, consistency is king! Make sure to apply your facial serum every day, morning and night, to maximize its benefits for your beautiful skin.

I want a serum for my sensitive and reactive skin

Formulated with upcycled organic coffee extract, this serum delivers intense protective efficacy. Enriched with hyaluronic acid, it supports the skin's defensive mechanisms and plumps its surface.

Ideal for: delicate skin that feels tight easily.

The +: its presentation in a dropper bottle, to apply the right dose each time without wasting product.

I want a serum for my blackheads and blemishes

This serum contains zinc PCA, plant-derived collagen, and a duo of adaptogenic mushrooms. It helps tighten the appearance of enlarged pores and minimize excess oil without over-drying the skin.

Ideal for: unsightly skin, prone to shine and blackheads.

The +: its low price.

I want a serum to fight my first wrinkles

This serum contains no less than 30% active ingredients. Highly concentrated, it offers triple lifting, smoothing, and illuminating effectiveness that revitalizes the skin's appearance with a very fine texture.

Ideal for: skin facing all signs of aging (brown spots, wrinkles, loss of density and firmness, etc.).

The +: its SMR-C5 complex is made up of 5 substances naturally present in the skin for a biomimetic anti-aging action.

I want a healthy glow serum

Just a few drops are enough to give your complexion a luminous glow. Formulated with argan oil, it is enriched with buah merah extract, one of the most sought-after antioxidant active ingredients in dermocosmetics.

Ideal for: dull complexions and skin exposed to oxidative stress.

The +: its 100% natural origin, certified organic formula.

I want a serum for my dehydrated skin

A best-selling product from the brand, this hydrating facial serum provides long-lasting hydration for up to 8 hours. It maintains skin's moisture balance daily with a fresh, non-greasy texture.

Ideal for: All skin types that want to maintain comfort and bounce.

The +: formulated with 99% ingredients of natural origin, it is vegan, made in France and certified organic by Ecocert.

I want a serum for my damaged skin

Part serum, part cream, this fluid emulsion strengthens the skin with each application. Its unique feature is that it is formulated with a super-concentrated edelweiss extract from agriculture optimized by Artificial Intelligence.

Ideal for: skin weakened and devitalized by overexposure to external aggressions.

The +: its dual preventive and soothing action, for skin that feels repaired.